Senior living is as much about service as it is your business. As such this module will cover concepts you should keep in mind to help bridge the gap between your personal commitment to your customers and the operation of your own business. This module will also help you to properly research your market and competitors and learn how to harness that information.

After reading this module you should be able to:

• Establish the vision, values, goals, and philosophies of your new business.
• Understand and navigate possible ethical dilemmas involved in working with seniors.
• Complete vital research to glean crucial information about the market and your competitors.
• Understand Senior Pricing models so you are able to help your clients narrow down their options and better fit their specific needs, situations, and preferences.